LA BANQUE POSTALE

Right from its inception in 2006, La Banque Postale made the decision that it would support a legendary event that is all about challenge and performance.

The history of La Banque Postale reflects that of the Route du Rhum: both are extraordinary human adventures, so what could be more natural for the Bank than to become the exclusive lead partner of this spectacular event.

For this year’s race, La Banque Postale has once again given its backing to Pen Duick and her crew of passion-driven adventurers "like no other".

It reflects the commitment of the Bank to support this legendary race in which talent, dedication, courage, skill and the ability to master the elements are the values that underpin the success achieved both by the Route du Rhum and La Banque Postale. For the race and La Banque Postale, the journey is primarily one of extraordinary human adventure. Everyone at La Banque Postale will be involved in this event, because they share with all its competitors the key values of commitment, accessibility and performance.

Commitment

 La Banque Postale occupies a singular position within its environment, which is reflected in its commitment to customers; a commitment that guides everything it does: “Customers first, and the Bank second”. This collective commitment involves all employees, gives direction to their personal efforts and makes them part of not only a corporate adventure, but also a human adventure.

Accessibility

 The Route du Rhum - La Banque Postale race is open to all. Monohulls and multihulls compete side-by-side under the same set of rules. Each crew competes at its own pace, with its own advantages, special attributes, strengths and weaknesses. La Banque Postale welcomes everyone, from those on the most modest incomes to the wealthiest customers, and does so at any time, anywhere with a full range of products and services that meets the essential needs of everyone at reasonable prices.

Performance

 Victory and success are always the result of the teamwork done by everyone involved, whether at sea or in the world of business.

 Performance is the source of permanent innovation.

 Ever faster… every Route du Rhum - La Banque Postale race is a fast-track development environment for the latest technology. Boat development echoes that of the Bank, which listens to its customers and invents “a new way of experiencing your bank”.

Insurance for all skippers

 As evidence of its serious involvement with the race, La Banque Postale has worked in partnership with La Mutuelle des Sportifs (MDS) to provide free insurance cover for all skippers competing in the 2010 event. This “death, disability and healthcare in the event of accident” cover is designed to provide them with support and protection against the vagaries of life at sea.

First introduced for the 2006 event, La Banque Postale has extended this insurance in 2010 to cover all the qualifying races as well. Open to all, and alive to the concerns of its customers, La Banque Postale is committed to delivering the best-possible response to these men and women who live their passion.