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Ouest France, partner of the 9th Route du Rhum- La Banque Postale
From St Malo to Pointe à Pitre, Ouest-France is one again partner of this year’s Route du Rhum- La Banque Postale. A human, sporty and technological adventure which sails off from the heart of the first French newspaper’s circulation zone.
Since 1978, every four years this event thrills both journalists and readers of our 785 000 newspaper’s copies. Not only in Brittany but in the whole Great West, and more even beyond with ouest-france.fr : 7 million connections each month.
What can drive 70 or 80 skippers to take on a solitary transatlantic in November ? Who are they ? What efforts must they deploy, well a long time before the actual start of the race, to find the boat that will allow them to overcome such a challenge? What kind of strategy must be planned to brave the weather, defy the competitions and land ahead of the race?
Those are the questions of the million visitors awaited on St Malo’s piers, or on the Emerald coast’s littoral in late October. They are also the key questions which lead the journalists of the editorial staff, on paper as on the internet, while they cover this unique event. Sport journalists, sailing specialists, as well as the local staff are here to inform you from registration to the finish line in Guadeloupe.
Ouest-France wishes to take its readers inside this amazing adventure. It offers two supplements for October: a 350 000 copies supplement with Dimanche Ouest-France, a 800 000 copies file about the participants and a special issue in partnership with Voiles et Voiliers, the sailing specialist, issued at 58 000 copies. It also prepares special pages with biographies, interviews, reports, ranking…to be found in the newspaper, and also opens a special file on his website.
For editorial staff:
Philippe Boissonnat 02.99.29.69.01 firstname.lastname@example.org
François-Xavier Lefranc 02.99.32.60.83 françoisemail@example.com
For public relations:
Régine Ermel 02.99.32.66.22 firstname.lastname@example.org