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Brand Licensing
A range of tie-in products designed by the Armor Lux Group, inspired by the desire to develop a pool of Brittany and Guadeloupe-based businesses with strong local identity, reinforcing the Route du Rhum - Destination Guadeloupe brand.
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To offer fans, customers and partners exclusive branded products before and during the event (textiles, accessories, foodstuffs)
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To promote and raise the profile of the industry at national level by associating branded products with one of the most beautiful offshore races
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Organise joint promotional actions for supermarkets
**Contact us for more information about 2026 licences **
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