Mon Mégot Où Il Faut

My Cigarette Butt Where It Should Be

In 2023, the eco-organization ALCOME created its brand-program "#MyCigaretteButtWhereItNeeds", dedicated to raising public awareness. Its mission: to contribute to cleaner public spaces and better-preserved nature, with a goal of reducing cigarette butts on the ground by 40% by the end of 2026.